Jonathan

adidas Messi AdiZero

Nissan Leaf

adidas Rose AdiZero

Welcome To Uncommon Brand

G.O.O.A.T.

Subaru Wilderness

Home Equity Bank

Tim Hortons Sign

PFLAG #ReverseTheBan

Meet the AdSmith

Thanks to bank advertising I have the most overused name in existence. No wonder I became an AdSmith for hire.

So, what have I done to elevate the Smith name? Well, my name search revealed I’m the most awarded John or Jonathan Smith on the planet. Big whoop, I know. It’s the additional revenue those campaigns generated that should be of most interest. Strong launches for AdiZero and the all-new F-150 helped ensure each product continues to generate billions in sales. That’s because every campaign begins with a single creative brief: create the furthest thing from a bank ad. Especially for a bank.